Embark is an action word. It makes you move from a state of inertia to a state of momentum. Also, Embark represents the beginning of a journey. And a journey that is by far the most fascinating one is called LIFE.
It is a belief that there is a lot of similarity between
Life & Business.
The best similarity is that both are beautifully paradoxical.
Both can be planned, but rarely turn out as planned.
Both work on forecasts, but also prove the futility of forecasting.
Both are supposed to be predictable, but rather are made memorable by the unpredictable.
Both are as much about learning, as they are about unlearning.
Both are journeys to be enjoyed, but end up becoming destinations to be reached.
Both are actually very simple & logical, but made complex & irrational.
Both thrive on the people around them, but also get destroyed because of the people around them.
And finally, both are supposed to be “lived”, but end up just “existing”.
Humans & business owners both believe that they embark on the journey of life as well as business when they are born or when they start the business. However that is true, somewhere along the line they stop living their life & enjoying their business. The journey ceases to be.
The purpose behind starting this mission called “Embark” is to make business owners stop running on the proverbial treadmill of their businesses whereby they begin confusing movement, with progress. We want you to start moving ahead in the true sense of the term & enjoy the fruits of being a business owner.
In other words, this is born out of a desire to make Business Owners Embark. Again.